OUR STORY

It's safe to say most of us don’t have a clear vision of our professional futures as young children. I didn't think I did either, but I do know I was solving problems and making connections for as long as I can remember. At five-years-old, I was developing an elite sales team out of the neighborhood kids, who went out equipped to point out all the potential uses for a $1.00 bag of crabapples from the tree in my backyard. 

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Whether it was in the job title, marketing has always been a part of any job I've done throughout my career. It wasn't until I went back to school in 2017, however, to update my skillset, that I was finally able to clearly understand what marketing is, the simple act of connecting with a targeted market and motivating them to a call to action. 

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The definition of marketing may be simple but, as I found out running my own wholesale/retail business some years back, not only is it a lot more complicated when it comes to identifying exactly who my target market is but, it's even tricker in the day of digital marketing to connect with the correct audience. It was also when I was "owner/operator" that I truly realized the importance of a marketing plan. 

 

A marketing plan is the blueprint that connects a business with their target market because it is the snapshot of what the business does, what the customers look like (demographically), who the competition is and how to most efficiently and effectively go about connecting with the (YOUR) target market.

 

A proper marketing plan can cost business owners thousands to tens of thousands of dollars, an expense out of the budget for any solopreneur, micropreneur or small business with less than 10 employees. I believe in "mom & pop" and want to help give the smallest of small businesses a fair chance to compete with affordable marketing plans and affordable marketing advice.